Recently, I wrote on Forbes.com about several brands who were great examples of "channeling the brand" in my post, "Don't Just Brand The Channel - Channel The Brand." In condensed form, I'm a big believer that a well-articulated, meaningful, potent brand idea will tell you where it wants to go and what it wants to do in the marketplace.
Similar Stories to Samsung Life Insurance 'channels The Brand' By Saving Lives on Bing News
Will Burns, Contributor, Forbes
Mon, 02/11/2013 - 12:32pm
BING NEWS:
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Life insurance isn't typically seen as a young person's policy, but savvy brokers might just tap into this overlooked market in some specific cases. Sales pitch suggestions on how to sell life ...
06/5/2024 - 8:12 am | View Link - Is Life Insurance Worth It?
It indicates an expandable section or menu, or sometimes previous / next navigation options. Who needs life insurance? What are the reasons to have life insurance? Factors that impact your life ...
06/5/2024 - 3:42 am | View Link - What is Universal Life Insurance?
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