Samsung's Big Marketing Challenge

How do you convince consumers that your latest product isn’t going to go up in flames? Chief marketing officer Marc Mathieu talks about his strategy.

Topics:  chief   marc mathieu   marketing   
BING NEWS:
  • Google Releases Major New Gemini Boost To Android Phones
    When the company first announced the Gemini for Android app earlier this year, it said it would only be for devices running Android 12 and up. But now the latest version of Gemini for ...
    04/29/2024 - 3:20 am | View Link
  • Tesla axed its entire marketing team—here’s why that matters
    Tesla’s marketing department downsize comes amid other layoffs (about 10% of its global workforce), a major recall of its Cybertruck, a more than 40% drop in its stock price in the past year, and a 9% ...
    04/26/2024 - 3:42 am | View Link
  • Finally, A Date For Samsung’s Next Unpacked Event: July 10th
    will want to have its new devices ready for a lot of intense marketing during what should be one of the most televised events this year. We're Expecting A Lot Of Changes To Samsung's Devices For This ...
    04/25/2024 - 1:00 pm | View Link
  • 5 Big Influencer Marketing Myths Busted: Navigating Risk In 2024
    The truth is that many of the perceived risks associated with influencer marketing are more myth than reality.
    04/25/2024 - 12:30 am | View Link
  • Samsung’s new OLED TV is the best TV ever. Or is it?
    The idea that anything could be inferior to this device has forced us to ponder the very essence of what it means to have eyes in your head.
    04/22/2024 - 8:00 am | View Link
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