Attack ads may backfire I’m surprised that Bruce Poliquin‘s ads against Jared Golden include “young” in the list of supposedly undesirable traits. This choice could backfire. In our society, “young” is a very positive word. Golden’s ads on pre-existing conditions are simple, direct and truthful. They may prompt those of us in the 2nd Congressional District to consider all the people we know who have pre-existing conditions. Poloquin’s claims about health care are untruthful, given his voting record.