Sears, Kmart, and JCPenney are some of the most popular Black Friday department stores destinations for the year’s cheapest prices on clothing, furniture, bed & bath, shoes, major appliances and select electronics. Read on as our team analyzes historical Black Friday ad release dates and dish out Black Friday deal predictions across major categories for all three retailers below. When to expect the Sears Black Friday ad:In the past two years, Sears released their Black Friday ad on Wednesday, November 9, 2016, and Wednesday, November 11, 2015.