Selling Advertisers On Reader Attention, Not Clicks

Digital publishers emphasize the amount of time readers devote to their content.        

Topics:  reader   
BING NEWS:
  • The Battle for Attention
    For years, we have heard a litany of reasons why our capacity to pay attention is disturbingly on the wane. Technology—the buzzing, blinking pageant on our screens and in our pockets—hounds us. Modern ...
    04/28/2024 - 11:00 pm | View Link
  • Women’s athletics drives audience attention
    It has escaped no media executive’s notice that women’s sports teams are on a rampage. However, media leaders may not be investing in coverage of women's ...
    04/24/2024 - 2:28 am | View Link
  • Attention Advertisers! Only One English Newspaper To Take Audit Bureau of Circulation in Mumbai
    The latest audited figures of newspaper circulations as certified by the Audit Bureau of Circulation (ABC) are out. They show the average circulation for the period January- December 2023. These ...
    04/22/2024 - 9:08 pm | View Link
  • The Use of “Attention Capture” Technologies in Our Classrooms Has Created a Crisis
    We can allow Big Tech to solve the problem with invasive brain technology. Or we can let educators teach students how to pay attention.
    04/21/2024 - 10:30 pm | View Link
  • Let Them Eat … Everything
    The sheet-pan chicken and roasted broccoli are out of the oven, and white rice is steaming on the stove. Virginia Sole-Smith, who has spent a decade writing about how women think and feel about their ...
    04/21/2024 - 5:55 am | View Link
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