Similar Stories to Selling Advertisers On Reader Attention, Not Clicks on Bing News

Digital publishers emphasize the amount of time readers devote to their content.        

Topics:  reader   
BING NEWS:
  • Attention to Connected TV Ads Grew in Q1, TVision Study Finds
    TVision found that shorter ad break yield higher attention scores, with breaks of less than one minute getting a 55.4% attention score, compared to a break of two to three minutes getting a 50.8% ...
    05/30/2024 - 2:00 am | View Link
  • How to Create a Unique Selling Proposition (USP)
    That's our unique selling proposition to you, the reader. Overview ... and you find that your audience craves this personal attention, double down on this in your USP. Don’t be afraid to ...
    04/21/2024 - 1:00 pm | View Link
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