Selling To China: Five Rules For O2o

Frank Lavin, Contributor, Forbes
Thu, 06/30/2016 - 11:32pm

Just about every retail brand we see in China is pursuing an O2O strategy. Whether online-to-offline or offline-to-online, the logic is the same. Brands want to make sure their sales channels reinforce each other, provide for a better customer experience, and respect the trend of consumers migrating to e-commerce without [...]

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Topics:  china   o2o   
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