Sephora Gives Mega Boost To Micro Brands

Lisa Fickenscher, New York Post: Business
Fri, 05/24/2019 - 6:51pm

Beauty giant Sephora is giving prime-time exposure to a handful of indie cosmetics brands that have never appeared on retail shelves. The new initiative, “The Next Big Thing,” was unveiled at Sephora’s biggest-ever store in Times Square, which opened Friday. In addition to staples like Chanel, MAC, Urban Decay and Too Faced, the 16,000-square-foot emporium...

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