Pinterest just raised $200 million at a $2.5 billion valuation. But if the company seriously starts to monetize what marketers like Sephora are finding in the social shopping platform, two and a half billion dollars is far too cheap. Far too cheap. Beauty products retailer and digital trailblazer Sephora says that per-capita, its Pinterest followers spend more money that its Facebook followers, and not just a little bit more.

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