Based on a number of factors - including percentage of population within the Millennial age range, lowest median rent, median income, racial diversity and unemployment rate - the site concluded that if you were born after the early 1980s, Cow Hollow is the place to be. Of the roughly 8,000 people who call the neighborhood home, more than 80 percent have at least a bachelor's degree, and the median household income is north of $116,000 a year, according to Niche. The website also quotes the average rent in Cow Hollow as just over $1,700 a month, though a quick search on Craigslist returned exactly zero vacant units at that price in the neighborhood.