Shadow Moon (Ricky Whittle) is hiding from the New Gods in Lakeside, Michigan in American Gods season 3 trailer. Shadow Moon flees to a small town in Wisconsin to escape the ongoing war between the Old Gods and the New Gods in the full trailer for the upcoming third season of American Gods. The visually striking (if narratively uneven) Starz series is adapted from the novel of the same name by Neil Gaiman. (Some spoilers for first two seasons below.) In season one, recently released convict Shadow Moon (Ricky Whittle) falls in with the mysterious Mr.