Amazon may have a market cap of more than $1 trillion, but Finbarr Taylor, CEO of Y Combinator-backed startup Shogun, said the e-commerce giant is “kind of dropping the ball.” Specifically, he argued that the experience of shopping on Amazon — not what happens after you buy something, but browsing the website itself — is pretty bad, full of sponsored results and fake products. “What we’re seeing happen is that all this vast wave of direct-to-consumer brands is nibbling around edges of Amazon and beating them on buying experience,” Taylor said. Shogun was designed to support those brands.
Shogun Raises $10m To Help E-commerce Brands Build Faster Websites
Anthony Ha, TechCrunch
Thu, 02/20/2020 - 3:08pm
Topics: finbarr taylor ceo y combinator-backed specifically what nick raushenbush it y combinator mvmt k-swiss leesa series a vmg partners yc the bigcommerce salesforce magento squarespace weebly square brett gibson for dtc shogun frontend s shogun s d2c taylor taylor taylor amazon shogun initialized capital the page builder shopify frontend shogun frontend e-commerce brands product customer experience suggested features company startup customers time web website million store enterprise companies raised
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