Skrocki launched Sleeping Bear Surf and Kayak, and sells outdoor equipment such as surfboards and kayaks. Taking what we thought was a huge leap of faith has been this wonderful birth of a really solid, active, strong surf community. Sleeping Bear Surf and Kayak started by selling and renting surfboards, skimboards and body boards, giving lessons and doing repairs. Empire Beach is snaked with tracks from fat tire bikes, parked cars carry surfboards on their roofs, and the phrase "SUP" raises fewer eyebrows. Skrocki said surfers are a friendly group, as long as no one's crowding their waves, and she wants to keep up the sport's positive reputation.