Small Business Saturday Is Vital To Entrepreneurs — Especially This Year. Here's How Business Owners Can Get The Most Out Of The

Here are five ways small businesses can prepare for Small Business Saturday this year.Peathegee Inc/Getty Images This year's Small Business Saturday is the most important in the holiday's 12-year history.  Many said they expected holiday sales would affect their ability to stay open in 2022. An e-commerce platform and good customer service are some of the ways to capitalize on the day. This year's Small Business Saturday is the most important yet for entrepreneurs. American Express, which created the holiday in 2010, surveyed 523 small-business owners about its importance.

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