The cyber-attack on Sony Pictures Entertainment has tarnished the Sony brand — driving consumer perceptions of the conglomerate to its worst levels in at least six years, according to research service YouGov. At the beginning of 2014, Sony’s brand-perception score was 13 on YouGov’s BrandIndex, a weighted metric (ranging from minus-100 to 100) indicating relative positive...

Topics:  sony pictures entertainment   sony s      sony   yougov   consumer   perception   levels   years   

 

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