SpaceX announced Monday that billionaire Japanese entrepreneur Yusaku Maezawa will become the aerospace company’s first private passenger on a voyage around the moon, taking another major step in the race to commercialize space travel. Maezawa, who founded Japan’s largest online fashion retailer Zozotown, hopes to venture to the moon and back aboard the Big Falcon Rocket as early as 2023 on a mission he said is meant to inspire artists. “Finally, I can tell you that I choose to go to the Moon!