Above: Russell Crowe in Ridley Scott's "Gladiator."Image Credit: Dreamworks PicturesSpringCM CEO Greg Buchholz really, really wants you to know his company’s name. SpringCM, a “content cloud services” company based in Chicago, IL., today announced $18 million in new financing, which the company will use primary to rev up its sales and marketing engine. “Rightly or wrongly, one of the reasons we are not well known is we were not targeting the hundreds of millions of free users, which is where Dropbox has succeeded,” Buchholz told VentureBeat Wednesday afternoon.