Melia Robinson/Business InsiderImpossible Foods, a tech company on a mission to reinvent our definition of meat, is launching its first large-scale production facility to help bring its plant-based "bloody" burgers to the masses. Based in Oakland, California, the factory will produce at least one million pounds of meatless meat per month — or four million burgers — once the site is up and running later in 2017. At an event to unveil the factory, CEO and founder Pat Brown called it "the birthplace of a whole new industry." Impossible Foods, which has raised $182 million in venture capital from the likes of Bill Gates, Google Ventures, and Khosla Ventures, has been surrounded by buzz since its burger debuted at Chef David Chang's restaurant Momofuku Nishi last summer.