Individual sales of firearms, ammunition, archery equipment, rifle scopes and certain hunting supplies will be exempt from taxes during the state's inaugural tax holiday. Oaks said he has advertised in Tennessee in hopes that more shoppers will be enticed to visit Lonnie's and take advantage of the special opportunity. While firearms are always a popular sell, retailers say ammunition will be their most popular item. A tax free weekend could make ammo much more affordable even for out-of-state people like Kluesner. "Ammunition, scents, anything with hunting you know things that hunters are gonna start looking for pretty quick," Kluesner said.