Jay Ward, the 'franchise guardian' for Pixar's "Cars" series, evaluates licensing pitches based on, among things, if they are true to how the characters behave—on screen and even in the natural world.
WSJ.com: What's News US, Wall Street Journal
Sun, 06/19/2011 - 4:24pm
Jay Ward, the 'franchise guardian' for Pixar's "Cars" series, evaluates licensing pitches based on, among things, if they are true to how the characters behave—on screen and even in the natural world.