A Super-bowl Ad Is Just Half The Battle

WSJ.com: US Business, Wall Street Journal: Business
Fri, 01/30/2015 - 10:15am

For marketers, Super Bowl commercials are just part of the blitz for the big game. Ad executives say it is equally important to make a splash with eye-catching displays at retail stores to reinforce a brand’s message.

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Topics:  super bowl   ad   
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