Prepare for the fluff, fellow football fans! It's time for a marketing blitz that would make Dick LeBeau jealous! The media is starting to gather every irrelevant piece of information they can find to make the game more appealing for casual football fans. It's time for two weeks of heart-warming stories about rich athletes and their humble beginnings in crime-ravaged communities; it's time for profile pieces on the old man who made his team's high draft pick obsolete. It's time to hear about Ken Whisenhunt facing the team he helped win a Super Bowl three short years ago.