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(Image from article: "Starbucks Coffee Soon to Cost You Extra Bucks")

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The Starbucks Challenge

Thu, 02/20/2014 - 5:28pm — Sam Lee

Have you tasted a cup of Starbucks coffee from a Starbucks cafe lately? No, I mean really, really taste the coffee. Remove your brand loyalty lens and tell me that cup of Starbucks coffee doesn't taste like sugar water mixed with overly diluted coffee and a lot of dairy,or some other have-it-your-way blend of water, sugar and non-dairy dairy flavored with coffee essence. This stuff is giving coffee a bad name.

Starbucks Coffee Soon to Cost You Extra Bucks

Starbucks Corp (SBUX) will boost the cost of its packaged coffee sold in its U.S. retail stores by an average of 17 percent, its first such increase since 2009, a spokesman said on Wednesday.

Starbucks stirs up coffee market

In an ever-evolving, increasingly crowded beverage market, Starbucks is waking up and smelling the coffee.

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