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Comcast 1Q earnings up 30 percent

Comcast Corp., the country's largest cable company, reported a 30 percent profit increase in the first quarter, beating expectations on the strength of Super Bowl advertising and its popular broadband service....

 

Super Bowl advertisers seek buzz on social media

Super Bowl XLVI

In the age of Twitter and Facebook, many Super Bowl viewers will use the commercial breaks to go online and see what people are saying about the game. This year, advertisers want them to tweet about their favorite commercials as well.

 

NBC sold out of advertising spots for Super Bowl

Super Bowl spots are still the hottest ticket in advertising. NBC has sold all the commercial airtime for the Feb. 5 game in Indianapolis and even has a waiting list of advertisers. The average cost for a 30-second spot this year was $3.5 million, with some time slots costing as much as $4 million.

 

Marketers Line Up for Super Bowl Ads

Super Bowl 2012

Despite a steep increase in advertising prices and a lackluster economy, commercial spots for Super Bowl XLVI are all sold out, showing yet another sign of the increasing influence of sports TV on Madison Avenue.

 

CBS sells out Super Bowl commercials

CBS sells out Super Bowl commercials

CBS didn't need a Hail Mary pass to unload its commercial spots in Sunday's Super Bowl after all.

 

Porn airs during Super Bowl

Porn airs during Super Bowl

Super Bowl fans in Tucson, Arizona, caught a different kind of show during Sunday's big game.

 

11 classic Super Bowl ads

11 classic Super Bowl ads

Funny, touching, spooky -- here are those unforgettable pitches that entertained us more than the games

 

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