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At the moment, one of the chief unmet needs is simplicity, says Guenther, who was president of TiVo before joining NIM. While iPad users, for instance, can find most of the magazines they might want to buy in Apple‘s Newsstand app, they still have to download each magazine’s reader app individually and manage their subscriptions separately. NIM’s answer, which it’s unveiling Wednesday, is a unified tablet newsstand in which users can jump between dozens of different titles. At launch, it will be available on Android tablets running the Honeycomb operating system or higher, but Morgan says the company plans to submit its iOS app to Apple for approval in the next few weeks.

... just 14 percent of those who consume news on tablets said they have paid for news content on their devices. Another 23 percent, though, pay for a print subscription that includes tablet content. So in all, about a third of tablet news consumers have paid to access news on their gadgets.