Newspapers Vs. News Aggregators, Search Engine | featured news
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Newspapers Vs. News Ag... Topics
- Blocking Search Engines
- Drive-by Traffic
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- Google Labs
- Google Living Stories
- Google News
- Internet
- Living Stories
- Marketing
- New York Times
- News Aggregation
- News By Topic
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- News Corp. Vs. Google
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Drive-by Traffic, They Say It Like It's a Bad Thing
Wed, 12/02/2009 - 6:57pm — senh
Rupert Murdoch, and a couple of his fellow newspaper-owners, say that traffic coming from search engines and aggregation sites are worthless. They call it "drive-by traffic." These users only come, read one article and then leave. For an industry profusely bleeding users and revenue, you would think they wouldn't be so discriminatory when it comes to users consuming their content.
