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Automated Bidding Systems Test Old Ways of Selling Ads

Targeted Advertising

Technologies that target ads to specific consumers, rather than aggregate audiences offered by publishers, are punishing newspaper, broadcast and magazine sites.

 

French regulator bars 'Follow us on Twitter' on TV

French regulator bars 'Follow us on Twitter' on TV

The CSA's press office told The Associated Press on Monday it has advised broadcasters to instead use the generic term "social media" when promoting their online offerings, and refer to Facebook or Twitter only when a report or program merits a specific reference.

 

Yahoo and AP Make a New Licensing Deal

The Associated Press has signed a licensing deal with Yahoo Inc. that gives the news cooperative a steady stream of revenue at a time less money is flowing in from newspapers and broadcasters.

 

Current TV Staff Suffer A “Major Bloodbath” As 80 Employees Lose Their Jobs

Today is another sobering day for the tech and media world. We've heard multiple reports of significant layoffs at Current TV taking place today.

 

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