Newspapers, Broadcast | featured news

Automated Bidding Systems Test Old Ways of Selling Ads

Targeted Advertising

Technologies that target ads to specific consumers, rather than aggregate audiences offered by publishers, are punishing newspaper, broadcast and magazine sites.

 

Yahoo and AP Make a New Licensing Deal

The Associated Press has signed a licensing deal with Yahoo Inc. that gives the news cooperative a steady stream of revenue at a time less money is flowing in from newspapers and broadcasters.

 

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