Online Advertising, Socialvibe | featured news

Meet The Company Behind Zynga's Fastest-Growing Business: Ads

Almost lost in Zynga’s disappointing fourth-quarter earnings report was one bright spot: advertising. Ad revenues jumped 230%, to $27 million in the fourth quarter–almost four times the social gaming company’s 59% rise in overall revenues. Chalk it up in part to a new, more interactive kind of ad from “engagement marketing” firm SocialVibe.

 

Subscribe to this RSS topic: Syndicate content