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Netflix will start streaming the hit TV series "Mad Men" in a multi-year deal the online movie rental company struck with Lions Gate, the show's producer....

Netflix has evolved as a service that has been more or less complementary to traditional pay-TV business, flourishing in monetizing older content and offering it at minimal prices to customers. While there was skepticism around the model, it has proven immensely successful (at least until now) and has led to rapid subscriber gains. However, Netflix is now stepping on pay-TVs toes and a larger battle appears to be brewing as Netflix has successfully acquired its first original TV series, House of Cards, by outbidding HBO.

CBS's Showtime plans to remove some of its original programming from Netflix's online video service, which is becoming more of a competitive threat to pay-TV.