After almost being eliminated earlier in the XXIII Winter Games, last night's all-time first gold medal in curling for Team USA was a sweeter than usual win for skipper John Shuster and crew. However, played past the midnight hour on NBC Sports Network, the victory, witnessed by a crowd-pleasing First Daughter Ivanka Trump and others from the US delegation there for Sunday's Closing Ceremony, did nothing to help NBC primetime ratings bottom line.