The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. APL I've been seeing these APL TechLoom Phantom sneakers all over social media (on both men and women), and started wondering if they'd be the "next big thing" in footwear. I think they will be. They're incredibly comfortable and stylish enough to wear both in and out of the gym. Celebrities and fitness stars love them, and at $165 per pair, they're not overwhelmingly expensive or inaccessible — a perfect formula for success. Check out women's sizes here and men's sizes here. I'll be the first to admit that I spend way too much time on Instagram.