Tesla And The Mainstreaming Of The Electric Car

Neal Ungerleider, Fast Company
Mon, 10/05/2015 - 6:00am

While Teslas are exclusive status symbols today, they're also making electric cars part of American life.If you can say one thing about Tesla, it's that they're hypemasters. The auto company's headquarters in Fremont, California was home to the unveiling of their much-delayed Model X SUV last Tuesday. As CEO Elon Musk MC'ed the event, several SUVs made impossibly sharp turns onstage, showed off their Delorean-style doors, and even hauled an Airstream trailer onstage.

Topics: teslas american tesla fremont california model x suv ceo elon musk mc'ed suvs airstream google bay area read full story electric car auto making onstage

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Tesla And The Mainstreaming Of The Electric Car

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