There’s A Simple Reason You Don’t Believe The Influencers In Your Feed

Hunter Schwarz, Fast Company
Wed, 04/24/2024 - 6:00am

The takeaway: we’d rather get a recommendation from a friend. It turns out there are some benefits to having a smaller social media following. According to a new study published in the Journal of Marketing, influencers with fewer followers have a little more leeway when it comes to the language they use to shill their wares.

Topics: journal marketing influencers followers language social media

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There’s A Simple Reason You Don’t Believe The Influencers In Your Feed

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