Thirdlove Spent A Year Designing A Bra You Can Sleep In

ThirdLove, the four-year-old bra company founded by ex-Googler Heidi Zak, is known for its very deliberate approach to product design. Rather than launching cute new bras every season like, say, Victoria’s Secret, the company does extensive user testing to determine what consumers need. That’s how the company became the first in the market to create … Continue reading “ThirdLove spent a year designing a bra you can sleep in” ThirdLove, the four-year-old bra company founded by ex-Googler Heidi Zak, is known for its very deliberate approach to product design.

 

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