More than 16,000 people have signed a U.K. petition asking Victoria’s Secret to apologize for an “irresponsible,” “body-shaming” ad. The lingerie company sparked outrage for a new campaign celebrating “The Perfect ‘Body.'” The ad copy is a riff on the brand’s “Body” lingerie line, but since the slogan hovers above the supermodels’ bodies, people say it sends the wrong message. Victoria's Secret under fire for "The Perfect 'Body'" ad campaign http://t.co/FNai3x7NlJ pic.twitter.com/SnTfB48sRW — Hayley Peterson (@hcpeterson) October 31, 2014 Dear Kate, an underwear company “made by women for women,” insists that the lingerie industry as a whole can and should do better.