TikTok is testing a new video Q&A feature that allows creators to more directly respond to their audience’s questions with either text or video answers, the company confirmed to TechCrunch. The feature works across both video and livestreams (TikTok LIVE), but is currently only available to select creators who have opted into the test, we understand. Q&As have become a top way creators engage fans on social media, and have proven to be particularly popular in places like Instagram Stories and in other social apps like Snapchat-integrated YOLO, or even in smaller startups. On TikTok, however, Q&As are now a big part of the commenting experience, as many creators respond to individual comments by publishing a new video that explains their answer in more detail than a short, text comment could.
Tiktok’s New Q&a Feature Lets Creators Respond To Fan Questions Using Text Or Video
Sarah Perez, TechCrunch
Wed, 01/20/2021 - 12:31pm
Topics: tiktok live instagram stories snapchat-integrated yolo on tiktok f3 stories-style q&a gen z there s creators sphinx matt navarra mattnavarra january settings tiktok s creative learning fund u.s q&a techcrunch tiktok q&as tiktok matt navarra creator accounts fan questions text or video comments users social test comment opted media followers button audience engage reply profile add testing confirmed answer answers
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