Independent schools in L.A. are using videos, auctions and home parties to emphasize the message that in these challenging economic times, giving is more important than ever. Most solicitations don't begin with the words "don't give," but that's the approach being used this year by the private Oakwood School in a clever, celebrity-packed appeal timed to its annual fundraising drive.

Topics:  l.a    oakwood school   times   private   schools   fundraising   
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