The $3.5 billion purchase of Trulia (NYSE: TRLA) by Zillow (NASDAQ: Z) will create by far the largest online real estate information company and presents a direct threat to the National Association of Realtors, which is closely affiliated with the website Realtor.com, the distant third-place site in terms of web traffic. Many real estate agents worry that the consolidation of the two online market leaders will translate into higher advertising costs.
Trulia-zillow Juggernaut Threatens Entrenched Real Estate Players
Patrick Hoge, Biz Journals
Wed, 07/30/2014 - 3:20am
BING NEWS:
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At both the federal and state levels, elected leaders are paying more attention to national security threats stemming from Chinese-owned real estate in the United States.
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