The number of people engaging with him on Twitter — through likes, retweets, quotes and replies — has gradually declined, according to an Associated Press analysis of his feed and the users who read, react and propel his words throughout the Twittersphere. Cortico (link), a nonprofit launched from the Laboratory for Social Machines at the Massachusetts Institute of Technology Media Lab, used information pulled from Twitter users' profiles, networks and tweets to assess their political leaning, age and gender. The group has developed algorithms to determine a representative sample of users and how they engage with the president. The tweet that prompted the most responses — including likes, retweets, quotes with comment and replies — illustrates one truism of Trump's twitter account: Other Trump tweets near the top in engagement include "The FAKE NEWS media (failing @nytimes, @NBCNews, @ABC, @CBS, @CNN) is not my enemy, it is the enemy of the American People!" and "We must keep 'evil' out of our country!" Trump's official @POTUS account is mostly run by Trump's social media director, Scavino, and largely operates as a politician's standard account, predominantly putting out news releases and talking points. Some of it may be due to Trump's recent show of restraint on Twitter, while some may simply be because the novelty of the celebrity businessman in office has faded a bit. Since the midpoint of the 100 days, Trump's tweets have featured fewer of his trademark exclamation points and all capital letters. Reaction to Trump's tweets break down sharply along partisan lines, with conservatives more likely to retweet without commentary while liberals are for more likely to respond to a tweet and, presumably, disagree. Verified accounts — often journalists, celebrities, politicians or other public figures — are 70% more likely to weigh in on Trump's tweets by quoting them, interjecting their own voices to the discussion.
Trump's Tweets Cooling — And The Impact Is Fading A Bit
By JONATHAN LEMIRE and MAUREEN LINKE, Associated Press, San Francisco Chronicle: Politics
Fri, 04/28/2017 - 12:01pm
Topics: we must keep associated press twittersphere cortico laboratory social machines massachusetts institute technology media lab other trump the fake news nbcnews abc cbs cnn american people potus scavino reaction verified twitter trump bit users account points replies enemy retweets likes quotes
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