Twitter has been a bit of a mess since billionaire Tesla CEO Elon Musk took the helm, cutting the company’s workforce in half, upending the platform’s verification system, sparring with users over jokes and acknowledging that “ dumb things ” might happen as he reshapes one of the world’s most high-profile information ecosystems. On Thursday, amid an exodus of senior executives responsible for data privacy, cybersecurity and complying with regulations, he warned the company’s remaining employees that Twitter might not survive if it can’t find a way to bring in at least half its revenue from subscriptions. While it’s not clear if the drama is causing many users to leave — in fact, having a front-row seat to the chaos may prove entertaining to some — lesser-known sites Mastodon and even Tumblr are emerging as new (or renewed) alternatives.

 

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