Twitter Tries To Lure In Users As It Searches For Ceo

Barbara Ortutay, Business Insider
Thu, 08/27/2015 - 10:10am

NEW YORK (AP) — Twitter's most urgent task is naming a new CEO. But the most formidable one is convincing enough people that its service is essential, easy to use and not just meant for celebrities, 16-year-olds and news junkies.To help with the latter, there are big promotions, such as last year's World Cup push and this year's expanded content and advertising deal with the NFL to help broaden its audience.

Topics: york ap twitter ceo but world cup nfl retweet twitter users people year

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Twitter Tries To Lure In Users As It Searches For Ceo

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