A ban on advertisements containing “harmful” gender stereotypes came into force in the U.K. on Friday, in a move experts hope will reduce gender inequality. Adverts containing stereotypes such as women being bad at driving, or a husband being lazy while his wife cleans, will likely fall foul of the new rules recommended by the U.K.’s Advertising Standards Authority (ASA). “Making assumptions about how people should look and behave might negatively restrict how they see themselves and how others see them, and limit choices they make in life,” said Ella Smillie of the ASA, who led the 2017 study which recommended the new rules. Other scenarios likely to be disallowed include stereotypes of children’s ambitions, for example boys aspiring to be engineers and girls aspiring to be dancers. The new rules will affect social media advertising as well as ads on TV and in public places.
The U.k. Just Banned ‘harmful Gender Stereotypes’ In Advertising
Billy Perrigo, Time: World
Fri, 06/14/2019 - 6:01am
Topics: u.k adverts u.k.&rsquo advertising standards authority asa ldquo;making ella smillie british ldquo;our guy parker ads regulators the asa asa an asa harmful gender stereotypes rules e.g home women men physique stereotypically allowed recommended scenarios inequality personality stereotypical society depicts mess include aspiring inability social
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