It's a terribly common situation: after hundreds of hours of thinking through and building a product, a startup finds that its users stumble through a sign-up flow or in finding a feature. That's in part why usability testing is a no brainer. In fact, there's a bit of a cottage industry around this.
Usertesting Picks Up $3m To Bring Usability Testing To Mobile Apps And Abroad
Kim-Mai Cutler, TechCrunch
Thu, 09/06/2012 - 7:45am
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