Utilities Try Tactics Like Frowny Faces To Encourage Less Waste

A frowny face is not what most electric customers expect to see on their utility statements, but Greg Dyer got one. He earned it, the utility said, by using a lot more energy than his neighbors. "I have four daughters; none of my neighbors has that many children," said Mr. Dyer, 49, a lawyer who lives in Sacramento.

 

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