Vail Resorts reported a 7.8% decline in skier visits for the season last week but said revenue from lift ticket sales, ski school and dining was up. The data was reported on Friday in a news release, two days before Vail Mountain closed for the season. All Vail Resorts mountains in Colorado have closed except Breckenridge, which is scheduled to remain open into May, conditions permitting. Kirsten Lynch, Vail Resorts chief executive, said in a statement that the figures demonstrate the “resiliency” of the company. Related Articles Outdoors | Vail quietly planning major upgrades and additions, including gondolas, lifts and restaurants “Given the unfavorable conditions across our North American resorts for a large portion of the season, we are pleased with our overall results as the 2023/2024 North American ski season nears completion, highlighting the stability provided by our season pass program and the investments we have made in our resorts and employees,” she said. “While visitation declined, our lift revenue increased, driven by the growth in pass sales committed ahead of the season, and our ancillary businesses performed well, with particularly strong growth in spending per visit in our ski and ride school, dining, and rental businesses compared to the same period in the prior year,” Lynch added in the company statement. Lift ticket revenues were up 3.2%, ski school 7% and dining revenue 2.4%, the release said. Lynch said visitation for March and April was higher than last year, following “challenging” early season snow conditions that hurt some of its resorts including Whistler-Blackcomb in Canada and the company’s resorts in the Tahoe area of California (Heavenly, Northstar and Kirkwood). “Our strong season pass sales results, prior to the start of this season, greatly mitigated the impact of the unfavorable conditions that existed across our North American resorts for a large portion of the season, highlighting the stability created by our advance commitment strategy,” Lynch said. Subscribe to our weekly newsletter, The Adventurist, to get outdoors news sent straight to your inbox.

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