CANBERRA, Australia (AP) — Vegemite, the salty, brown spread beloved in Australia, is going home, purchased by an Australian dairy company from the maker of Oreos. The sale was welcomed by many Australians who complain that iconic Down Under brands, including Foster's beer and Speedo swimwear, have been sold to foreign companies. "The wonderful heritage and values that Vegemite represents and its importance to Australian culture makes its combination with Bega Cheese truly exciting," Irvin said in a statement. The sale also includes other local Australian grocery products, peanut butter and salad dressings that use the Kraft name under licensing. An Australian prime minister once claimed that more Australians know the lyrics of a Vegemite advertising jingle written in 1954 than know the Australian national anthem.
Vegemite Goes Home: Oreo Maker Sells To Australia's Bega
By ROD McGUIRK, Associated Press, Seattle Post-Intelligencer: Business
Wed, 01/18/2017 - 11:12pm
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