Verizon, At&t To Stop Providing Our Location Data To Brokers Who Sell It To Others

Verizon and AT&T have pledged to stop providing information on phone owners’ locations to data brokers, stepping back from a business practice that has drawn criticism for endangering privacy. The data has apparently allowed outside companies to pinpoint the location of wireless devices without their owners’ knowledge or consent. Verizon said that about 75 companies have been obtaining its customer data from two little-known California-based brokers that Verizon supplies directly – LocationSmart and Zumigo Verizon became the first major carrier to declare it would end sales of such data to brokers that then provide it to others.