Viacom's Sports-free, Entertainment-only Skinny Bundle (viab)

BI Intelligence This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Negotiations between Viacom and at least one multichannel video programming distributor (MVPD) to create a low-cost, entertainment-only TV bundle are at an advanced stage, Variety reports. Viacom sees a transformational opportunity. The company hopes that a package of high-quality entertainment at a low cost will attract consumers — particularly cord-never millennials — into the pay-TV ecosystem, and keep others from leaving.

 

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