Vodafone's "nearly New" Campaign Reflects Smartphone Reality

Although smartphone ownership percentages continue to climb, western markets are clearly approaching saturation. At the same time, there are markets within those markets which do not so much resist the incursion of smartness as simply have little interest or opportunity to enjoy it.

Sections:  news   business   
Topics:  cell phone   electronics   gadgets   mobile   smartphone   technology   vodafone   
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